Getting the most out of your video shoot Part III: After the shoot
Are there any requirements around music or sound effects that need to be taken into consideration?
Ensure that any logo files and branding guidelines are provided in good time.
Provide feedback promptly
It is usual practise to provide an opportunity to review the edit and give feedback and requests for changes. If this is the case make sure that your provide this feedback in a timely manner so that the changes can be implemented and the final film can be released as soon as possible. That social media buzz won’t last forever, so by responding quickly to any communication from your video production company you help keep it alive by helping to get the video completed on time.
After you receive delivery of your final video – do something with it!
It’s easy to get excited about your video and share it on your company Facebook, and even your personal page, which is a great thing to do – but think about the purpose of your video and who your target audience is. Simply sharing the video on your social media might not be enough. Think about sponsored adverts on social media, youtube adverts, anything that will help your video get seen by the right people. In order to get maximum return on your video it needs to reach your target audience. This stage is all about video marketing – a huge subject that is worth looking into!