Getting the most out of your video shoot Part I: Preparation
Who is going to watch your video – Who is your target audience?
Knowing this will inform you and your video production team of the best way to put across the information in your video. If you are aiming your video at 16 – 24 year olds who are interested in sport, for example, it probably wouldn’t be a good approach to have someone behind a desk, suited and booted reeling off facts and figures about the benefits of a new protein shake (actually, the most engaging way to put across facts and figures is through animation!)
If your company is already established you will already have a very good idea about who your audience is going to be, but it is very important to communicate this with your videographer in as much detail as possible as this will heavily influence the approach taken by them.
What do you want to achieve – What is the purpose of the video?
What message do you want to convey?
Make sure everyone is on the same page