High quality “cinematic style” video isn’t what you should be prioritising with your video marketing, this is…
Many businesses and aspiring filmmakers yearn to have that ‘Cinematic Look’ for their videos. YouTube is flooded with countless tutorials on how to get “that look” to make your content shine and stand out from the crowd. I myself have been prone to perusing through various articles and videos trying to make my own past content look the same. But ultimately is this worth spending your time on mastering without even thinking about the content you are delivering?
Using Your Investment Wisely
"Movies have become more about the aesthetic than the story and the content and what the film is trying to say. I find that pretty disappointing and pretty depressing,” - Roger Deakins (Cinematographer)
Thinking about all aspects in the planning is essential to getting the return and growth you need and using your investment wisely. Thinking about the look and aesthetic is not enough, a clear thought out plan needs to be decided.
“The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.” - Dreamgrow
Once you have taken the time to plan a video strategy you will have a clearer understanding on what your business needs and how you will release your content. Video is everywhere, so the importance of considering more than just the cinematic quality is massive. In order to stand out from the crowd, more than the visuals need to planned if you want to see good results in your marketing strategy.