The marketing team at ACT wanted some new videos to go with the company’s rebrand. They were looking to up the production value on previous videos they had produced as well as talking about specific subjects relating to the company’s history, offering and future plans.
After an initial discussion we agreed that a conversational approach was best – rather than speaking directly to the audience in a “piece to camera” style video. We wanted the three key people in the business (Weslsh Rugby international’s Andy and Steve Moore, as well as sports psychologist Ben) to discuss their experiences and passion for the business in a round table type setup.
We hired a studio space and filmed with three cameras and the whole discussion lasted about an hour. The team then went through the footage to find the relevant sections throughout and edited them together into shorter 3 – 5 minute videos, making it seem like one conversation.
We also created a series of shorter “piece to camera” videos that the team could send to both athletes and businesses with key information about the program, which could be sent via email. This helped bring the emails to life, creating a more engaging connection with the recipients.
“Steve took the time to understand our business better than anybody else we’ve worked wth. He worked to understand our long-term video content goals and and supported us to get the right content at the beginning of this journey.
Steve’s charisma and personality meant that he was great to work with, and made everybody feel at ease. We wouldn’t consider another production company for our work.”
Head of Marketing