COINS Grand Challenge
The COINS Grand Challenge is a global competition to uncover students, innovators, entrepreneurs and leaders with ideas that can improve the built environment. We have worked with COINS for the past three years creating and leveraging video content captured at the event to promote and grow the competition year on year.
A film encouraging entries to the Grand Challenge
This promotional video with the goal of getting people with potentially world changing ideas within the built environment and construction sector to apply to the Grand Challenge.
For this short promotional film we produced a concept that combined a professionally recorded voiceover, footage from previous Grand Challenge events, previous winners ideas and stock footage. We developed and wrote a script that tackled the main issues affecting the construction industry in today’s environment and appealed to those with ideas that can make a difference and improve those issues to enter their ideas.
The result was a seamlessly edited short promotional film with a positive message that creates that all important emotional connection with the audience and inspires those who view it to enter their idea. We made sure to make this content “Evergreen” – meaning we can re-use this promotional video year-on-year and none of the content within the film dates it.
A live stream of the Grand Challenge Gala Dinner.
We use a three camera setup to live stream the event across the world so that those who are unable to attend can still be part of the event. This allows friends of family of finalists to watch, as well as influential figures in the construction industry. We combine keynote speakers on screen with their presentations and have ability to cut and edit live in real time to the internet.
Post-event interviews with judges, winners and runners up.
As soon as the event finishes we capture important reaction interviews with the “buzz” of the event in the background – we can then use snippets of these short interviews on social media to keep momentum about the event going for days after – further promoting the event and its organisers cause. These interviews are also re-used the following year to support the effect of the promotional film.
A highlights film of the event.
We have a crew member “roaming” during the event capturing dynamic and artistic shots which is then edited the following morning – footage is combined with interviews, winner announcements and other relevant content from speeches. A super quick turn around on this film is incredibly important so we can continue riding the buzz from the event and get as much media coverage as possible for the event.
What our client says...
“I am delighted with the promo film that Insight Video Marketing have produced for the COINS Grand Challenge, This helps us to deliver a powerful message and is a huge asset to the marketing campaign for this global competition. They were a pleasure to work with, both professional and creative, and grasped the concept of what we wanted to achieve right from the start!”
(Jane Redfern, Marketing Consultant, COINS)