Evertrek

The guys at Evertrek teamed up with Insight to create a video strategy that touched on every point of the sales funnel, with a view to increasing engagement, competition entries and sales.

Evertrek took us out to Nepal to film a trek from Lukla, the gateway to the Everest region up to Mount Everest Base Camp 5164 meters above sea level.

A series of in depth meetings before the trip helped define goals for the footage we captured, what videos would be created and the goals for each of the videos.

 

The outputs

 

A documentary to inspire and plant the seed that people from all walks of life can make it to EBC.

A series of stand-alone video testimonials that promoted specfic unique aspects of the Evertrek product.

A series of videos informing potential customers of what to expect day by day

A short montage of shots in a 10 second Facebook ad video

 

The outcome

 

Since releasing the main film, Journey to Basecamp, along with the Facebook video ad, the content produced by Insight has contributed to over £250k worth of sales.
The testimonial videos continue to answer questions and provide social proof that Evertrek is the #1 choice when it comes to Everest Base Camp treks.

The feedback

“Steve was fantastic from our first meeting to the editing process and finally the finished product. If you need any videos for your business website, social media videos, testimonials or even for any editing, Steve is your guy.”

Andy Moore

Managing Director, Evertrek

Client
Evertrek
Date
11th April 2019
Tags
Short Film, Social, Strategy